Fashion Insights from a fashion insider

11/30/2010 Thanks http://www.ilikewhatyourewearingcharleston.com for an awesome interview!

What is your name and your involvement in the fashion industry?
Emily Bargeron - Mamie Ruth designer - www.mamieruth.com

Which trend/ trends are you most excited about this upcoming season?
I love Aztec printed ponchos, over-the-knee socks with studded platform clogs, suede and leather anything, tons of cuff bracelets on both arms....

Is there a good way to incorporate the style/styles you mentioned in question two?
Ponchos are fab when paired with jeans or dresses you already have in your closet. I think over-the-knee socks are the new legging. They are my ultimate accessory this season because they are easily incorporated into your everyday wardrobe. Pair them with heels and a mini for a night out, or boots and shorts for a super trendy day look. I personally think that leather cuff bracelets can never be over-done. The more the merrier. Tis' the season. Aye?

What are some of the most common mistakes people make regarding fashion and style?
Not taking chances with fashion. People tend to care what other people think too much. If YOU like it, rock the hell out of it.

What must you have and can't live without?
Clothing? My running gear - keeps me sane.
Accessory? An emerald ring that my grandma (Mamie Ruth) gave me when I turned 16. I never take it off.
Food? Breakfast / coffee
In general? Social Networking (So sad, yet, so true.)

What is your fashion motto or style guideline for yourself while shopping or deciding what to wear?
My friends say my motto is "One size fits Emily" because no matter what size something is, if I like it, I buy it and make it into something that works for me. I also have a dressing room dance. If I try on something that I ABSOLUTELY adore, I subconsciously do a little shimmy in the dressing room or in front of my mirror. That's when I know it's a winner.

Do you have fashion tips for our male readers?
1. Leave the vulgar graphic tees on the shelf. No, I do not want to meet your "little friend," nor do I want to tickle your Elmo. Thanks.
2. Everything is fine in moderation BUT you can O.D. on Lacoste, Polo, Sperry, Vinyard Vines, etc. Throw some vintage into your wardrobe. Think pearl button western shirts, deep v-neck tees, chunky cords....
3. Don't worry about what "your boys" will think.
4. Read GQ.

As someone in the fashion industry, what advice would you give to those who aspire to also work in the industry?
"Don't be the traveler that dies of thirst when the palms of the oasis are in sight" - Don't give up.

Also, don't forget to eat. Whether you want to be a model, designer, photographer, etc.,  you won't accomplish anything if you aren't getting enough nutrients. Just call me mom, but passing out is incredibly unflattering.

What do you look for in accessories and shoes?
I like Western- and Indian-inspired accessories. I have a gold vintage bull horn necklace that I wear often. I have also been racking up on Indian beaded accessories, and I actually found a few of my favorites at a costume store this Halloween. I love the hippie headband. It's perfect for bad hair days, just watch out for mushroom hair. Not a good look.
In shoes, I look for height, comfort, and style. I LOVE everything in Jeffery Campbell's collection. Very hippie chic.

Who is your style icon?
I love Mary Kate & Ashley Olsen!! Their style is incredibly effortless chic...sometimes a bit too effortless, but they aren't scared to wear anything, and when they wear it, they ROCK it. They have fun with their wardrobe. They aren't afraid to create new trends. Sometimes it works, sometimes it doesn't, but they always look like a badass wearing it.

What are you wearing today?
Today I am wearing a Mamie Ruth Aztec print fleece poncho, American Apparel V-neck tee, Lucky Brand jean shorts from ten years ago that I have patched at least 10 times, burgundy over-the-knee socks, and Sam Edelman fringe boots ...... and a smile. xoxo

(Interview courtesy of http://www.ilikewhatyourewearingcharleston.com)

‘Local Color’ fashion show in Charleston, SC

11/30/2010 Mamie Ruth struts the runway in Charleston, SC.

Above: Mamie Ruth model rocking the tribal print, one shoulder dress.

Above: Mamie Ruth model rocking vegan suede shorts and a model, leopard print, one shoulder top. 

Above: Mamie Ruth model struting the runway in a model, racerback tank with tribal accents and vegan leather fringe shorts.

Outlet Magazine release party

11/10/2010 Mamie Ruth hits the runway for the Outlet Magazine release party.

(Above: Mamie Ruth designer Emily Bargeron poses with two of the models at the Outlet Magazine 'Style Issue' release party.) 

Mamie Ruth's latest collection is tribal chic.   The collection combines African elements and prints with Mamie Ruth's signiture hippie style.  Mamie Ruth uses authentic African fabrics imported from Africa.  Each yard of African fabric purchased helps to feed a hungry child in Africa.  Come to Chai's in Charleston, SC Sunday, November 14th at 6pm to see the entire collection on the runway. Look good, Do good, Shop Mamie Ruth.